the rolling mill
A Modern day christmas carol
The Challenge
The Rolling Mill, a charming restaurant in Birmingham, provides a unique dining experience with its delicious British and European cuisine and historic industrial atmosphere.
The Rolling Mill wanted to elevate their Christmas Ghost of Campaign’s Past by designing an immersive experience that would engage customers across different platforms and mediums…
The solution
Telling a story…
- Our design team embarked on a creative journey to bring the timeless tale of Scrooge to life through a visually captivating Christmas menu for The Rolling Mill. The menu, adorned with hand-drawn illustrations, served as a tangible extension of the narrative.
- To enhance the immersive experience, we developed a 15-second hand-drawn animation that seamlessly complemented the menu’s aesthetic. This visual storytelling element transported diners into the heart of the Scrooge tale, creating a memorable and engaging dining experience.
- To further elevate the concept, we designed a dedicated landing page, showcasing that showcased the menu and animation in a visually striking and interactive manner. Further to this we reworked their main site for their Christmas themed takeover. These digital elements served as a gateway to the festive world we had crafted, inviting potential diners to delve deeper into the Scrooge-inspired culinary adventure…
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