HQ

Famous Wolf
JQ Modern, 120 Vyse St,
Hockley, Birmingham
B18 6NF

Sofa Factory Outlet

RETAIL FULL DIGITAL MARKETING STRATEGY 

The Challenge

Sofa Factory Outlet is a furniture business known for providing high-quality, bespoke sofas that are made to measure and tailored to the customer’s specific needs.

Sofa Factory Outlet faced several significant challenges. They experienced low sales and a lack of leads due to the absence of a clear strategy.

Additionally, they had not conducted any industry-related research, including competitor analysis, which hindered their understanding of the market. As a result, they struggled to build brand trust and credibility, making it difficult to generate inquiries from potential customers.

The solution

To address the challenges faced by Sofa Factory Outlet, several strategic actions were undertaken…

  • We developed and realigned their organic social media channels to a higher quality on platforms like Instagram and Facebook, enhancing their online presence and engagement.
  • We produced and launched quality, targeted social media ad campaigns to generate inquiries, bookings, and showroom visits, effectively increasing their customer interactions and sales potential.
  • We undertook influencer research and outreach, including managing influencer contracts, allowed us to leverage influencer partnerships to build brand credibility and reach a wider audience.

Calls/Leads Generated

Cost Per Lead (Reduced from £34.95)

ROAS

Client testimonial

These guys have seriously boosted our social media game, making us more visible and engaging to our customers. And let’s not forget about their ads on Meta- they’ve taken our campaigns to a whole new level, resulting in loads more calls and a noticeable increase in footfall and sales. We can’t thank Famous Wolf enough for their professionalism, creativity, and sheer awesomeness.

Peter Singh – Owner of Sofa Factory Outlet

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People talk… and we love it.

Bella Roberts
Bella Roberts
Since 1989, Tile Rite has been a family run business that has been dedicated to serving its customers with the highest quality products and services. When our father and founder retired, we decided it was time for a complete refresh of our brand. We wanted to let everyone know that we are still the same great business, but with a new and fresh look. At the TTA trade show in May, we were shocked to find that many modern tilers had not heard of our brand. This was when we met Famous Wolf and had the opportunity to collaborate on a campaign that would introduce Tile Rite to a new generation of tilers. Rudy and Natalie, the brilliant minds behind Famous Wolf, took the time to get to know us and our company. Their depth of research and sincere desire to help us be the best that we can be is what inspired them to create a campaign that would tell our story, showcase our products and services, and introduce Tile Rite to a wider audience. Before working with Famous Wolf, we were stuck in the past with no real understanding of social media and marketing. Thanks to their guidance and expertise, we were able to navigate these unfamiliar waters with ease. The results have been nothing short of fantastic. We are no longer a faceless brand that the new generation has never heard of. We are now a cool and fresh business that is dedicated to serving both the older and younger generation of tilers. We are forever grateful to Rudy and Natalie for their support, guidance, and the incredible campaign that they created for us. Tile Rite is now a brand that is known and trusted by many, and we will continue to serve our customers with the same level of care and commitment that we have for the past 34 years.
David Abosch
David Abosch
We did a 1/2 day course with Famous Wolf to learn how to better manage our social media marketing on LinkedIn. I highly recommend this to anyone who wants to improve the effectiveness of their social media presence and get more return for the effort they put in. We had previously outsourced our social media management to another company. This didn't work for us. No one knows our services as well as we do, so it makes sense for us to create and manage our own content. Rudy gave us the tools and the knowledge to be able to do this effectively. Without this we would be wasting valuable time and effort on stuff that doesn't work. Don't make that mistake. Go and see Famous Wolf.
ROSIE ODONNELL
ROSIE ODONNELL
I went to a social media workshop ran by Rudy, who was extremely helpful and informative about all things social media. It’s definitely filled me with confidence about creating content that’s engaging and valuable. I would 100% recommend Famous Wolf/Rudy to anyone needing help with social media!
AAS VehicleSolutions
AAS VehicleSolutions
I attended a social media marketing strategy course run by Rudy. It was amazing!! Delivered so professionally and easy to understand. Me and my colleague now have a clear understanding on what we should be doing to get results and how to go about this. Would 100% recommend Famous Wolf for your social media marketing needs.
Kerst Ward
Kerst Ward
Excellent social media presentation and course. Rudy obviously knows his onions! Highly recommend Famous Wolf for Social media management
Brad Field
Brad Field
I recently attended the training workshop run by Famous Wolf Social Media Agency entitled - LEARN HOW TO HARNESS THE POWER OF SOCIAL MEDIA ADVERTISING & PERSONAL BRAND The workshop was filled with a wealth of information on how setup and manage campaigns across the main Social Media platforms in an easy to understand format for the beginner. Rudy delivered the content with enthusiasm and is clearly an expert in this area. The day was fun and venue was fabulous. I would recommend this workshop to anyone who needs a bit of guidance on how to get started. Brad Field
Nicky Robinson
Nicky Robinson
I attended Rudy’s social media course , it was a brilliant worthwhile day , worth every penny . Rudy’s knowledge is amazing & nothing was too much trouble (for us slower ones in the group) I feel I have the necessary skills to help my business grow with social media platforms. I have been given the knowledge that no one else could explain like Rudy did & now it all makes sense Thank you
Meditate Place
Meditate Place
Rudy really does have the full package of knowledge, guidance and is a very good group or 1-2-1 trainer. Nothing is too much trouble and he fixes all the road blocks you come up against. Investing in your business is important and I trust where my money is going with Rudy sy Famous Wolf!
Gabriella Jobling
Gabriella Jobling
I took part in an online social media training course that Famous Wolf provide. It was over six months and Rudy was always on hand to answer any questions and always made the effort to check in with me. It gave me and our social media team things to think about and pointers on how we can improve our social media platforms. Would highly recommend to anyone needing help with marketing. Thanks again Rudy!
CLAIRE WRIGHT
CLAIRE WRIGHT
I was introduced to Rudy & team via a work associate, there was no hard sales pitch just plain talking, instantly I was aware they had done their research on the business I run. They were able to offer great advise, helped implement procedures and in return I found a wider audience, I continue to work very closely with them, as I find they interpret my business needs as if it was their own. They have helped me with several social media platforms, web content, other marketing means and most of all my confidence in media presence. Highly recommend ! You won’t be disappointed

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Tile Rite

Tile Rite

Tile Rite is the No. 1 supplier within the retail tile specialist market…

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